The RDA Blog of Darrah Brustein

Darrah Brustein

Darrah Brustein is an Atlanta transplant, by way of Philadelphia and Baltimore. She holds a BA from Emory University in Religion and Italian, which she naturally parlayed into a career in wholesale apparel sales. Ready for a new challenge, she joined forces with her twin brother to go into business brokering credit card processing. As a natural 'sociologist' of life around her, Darrah blogs to the 'quarterlife' generation, speaking on topics pertinent to them. She is an aspiring children's book author, lover of finance, fashion, and real estate.

Can You Teach An Old Dog New Tricks?

They say, ‘you can’t teach an old dog new tricks’ and this speaks to the power of habit. The older we get, the more set in our ways we remain. This only adds to my point that the older we get, the harder it is to trend away from the lessons of our childhood to ‘not fail’ and find whatever means are necessary to ‘succeed’. What some of us realize is that ‘to succeed’ in the professional world by maintaining a paying job in-and-of-itself doesn’t always equate to satisfaction. If one chooses to move from that path of perceived success to the world of the entrepreneur, where ‘failure’ becomes a much more likely possibility, it’s challenging to believe in yourself, face the fear, and more so, to overcome the hesitations and questions of your support system who generally were also raised to fear ‘failure’

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7.17.2011
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Speed

I have so much on my plate, they begin to get mashed together. I also find it makes it challenging to give any one thing your full attention when you’re constantly thinking about what’s next. Strapped to our smart phones, feeling pressure to ‘prove ourselves’ in the professional world, while simultaneously maintaining social relationships, community involvement, dating relationships, and/or family, it can add up to leaving you feeling rushed.

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4.24.2011
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Talking To Your College-Aged Self, An Interview

While certainly it's not always been any easy ride, I've never felt like I've been so true to myself in my work life before. To make your own schedule, be the one holding yourself accountable, and build a brand that lives or dies based on your efforts is nothing short of invigorating. So, while it's not 'secure' to work for yourself in the start up years, it certainly feels good to know the uncertainties in-and-out and do everything in your power to make things successful. "Top 10 Non-Negotiable" list for myself of my job and work environment

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4.18.2011
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Ageism Alive and Well

Whether or not we care to see it or admit it, people have impressions (true and false) regarding age. I try not to show my age in the office. I don’t want people at work to judge me based on my age. We have to work doubly hard to be taken seriously. How often can you go for a high-level job even if you have the ideas and gumption to be a success?

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2.12.2011
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Online Business Etiquette

I’ve received your emails and was too busy to answer. I genuinely believe it’s rude to ignore someone’s email if you know who they are.Generally speaking, younger people grew up with computers and smart phones and as a result are glued to our devices. Therefore, not only will we respond to emails, but we will do so almost immediately. It seems that older generations tend to sit on emails for longer and/or not respond at all. Whether it’s his/her perception of prioritization or lack of importance, this tends to be the result.

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2.6.2011
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Fool me once...

"I'm sorry, I've just been burned too many times before to make any changes." Even though I'm in a shadier industry than most, I'd imagine I'm not the only one who hears this excuse when trying to forge new relationships with businesses. I often say my ideal client is someone who's been burned in the past by a competitor because it helps them to see my value. But, there's always the flip side: the reality that the person who's been burned was actually torched, or run through the coals one time too many.

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11.1.2010
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The Work / Life Balance and Productivity

As a card-carrying work-a-holic, I've had to come to bold realizations about the value of work/life balance. Particularly, as one who runs a business from home, it reminds me of those good-old college days when you lived, worked, and ate in your dorm room, thus resulting in little to no separation of work and personal life. A messy, blurry reality that oftentimes carries into our adult lives. Even though I'm a young professional, I've learned some tough lessons about burnout early on.

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10.28.2010
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