Secondary Source Research

Understanding what attracts customers and their level of satisfaction allows you to make informed decisions on how best to move your business forward.

To gain this understanding, Research Design Associates can organize and execute secondary source research to help you learn more about your business and industry.
Contact Research Design Associates to learn more about Secondary Source Research.
Secondary research – published in books and studies and focused on business, government and trade group statistics and trends - will enlighten you on the wants of your target customers and their preferences.

Research Design Associates’ secondary research often lays the ground work for detailed and specific questions that lead directly into our primary research, which provides in-depth answers to your strategic questions.

When you need first-hand knowledge gained directly from the marketplace to address a specific problem, Research Design Associates can help, through a wide assortment of primary source research methodologies.

Our studies are directed toward your target markets, new products or service lines through focus groups, interviews, behavioral observations and surveys.

Case: Primary & Secondary Source Research

When the Olympics were awarded to Atlanta, Research Design Associates initiated the Equine Exercise Physiology Study to determine how horses could safely compete in Atlanta’s mid-summer heat and humidity.

For five years Research Design Associates served as principal investigators, methodologists and statisticians for an international consortium of scholars, veterinarians and horsemen. The study described the physiological work effort required of the equine athletes in the three horse sports and addressed the critical issues of transport, acclimatization and conditioning.

Research Design Associates gathered information from daily weather monitoring and provided input in the development of recommendations for adaptation of the sports and schedules for humans and horses. The findings of this research resulted in the safest equestrian competitions in Olympic history.