Primary Source Research

Understanding what attracts customers and their level of satisfaction allows you to make informed decisions on how best to move your business forward.

To gain this understanding, Research Design Associates can organize and execute primary source research to help you learn more about your business and industry.
Contact Research Design Associates to learn more about Primary Source Research.
In-house primary research can be time consuming and expensive. But its value lies in its proprietary nature and efficiency in addressing specific issues.

Our team of researchers allows you to target your research efforts and help you understand customers' attitudes in real time.

Case: Primary & Secondary Source Research

When the Olympics were awarded to Atlanta, Research Design Associates initiated the Equine Exercise Physiology Study to determine how horses could safely compete in Atlanta’s mid-summer heat and humidity.

For five years Research Design Associates served as principal investigators, methodologists and statisticians for an international consortium of scholars, veterinarians and horsemen. The study described the physiological work effort required of the equine athletes in the three horse sports and addressed the critical issues of transport, acclimatization and conditioning.

Research Design Associates gathered information from daily weather monitoring and provided input in the development of recommendations for adaptation of the sports and schedules for humans and horses. The findings of this research resulted in the safest equestrian competitions in Olympic history.