Site Location

Site location analysis can reduce the risk of costly mistakes. Your business does not want to be caught at the wrong place at the right time. You need to understand the location based on facts and reality rather than on what your heart is telling you.

Research Design Associates can help you cut through the emotions and realtor hype. Using GIS and sales trend information we indentify your business’ trading area and help you land in the right place at the right time.
Contact Research Design Associates to learn more about Site Location.
For decades, big box retailers and fast food chains have maximized their investment and success with comprehensive site location research. This optimal location advantage is now available to small and mid-sized companies.

After determining your desired market mix, user preferences and consumer demographic profile, Research Design Associates can identify the location of your existing customers, your target customers and your competition.  With these facts in hand you can feel confident to make your move and improve your bottom line.

Case: Site Location

A family with successful high-end Italian in restaurants in Milan, Hong Kong and London wanted to open a restaurant in a growing US city. The family engaged Research Design Associates for a site location study.

Research Design Associates conducted in-depth interviews with corporate managers to determine their dining and entertainment preferences and habits. Further, Research Design Associates surveyed office workers in the immediate surrounding area of the potential new restaurant to identify expected use patterns for specific mid-day services, including catering, web orders, counter service and carry-out.

Findings allowed the owners to build, staff, promote and execute their operation profitably from the outset.