Guest Writers for the RDA Blog

From time to time our friends help us out and write articles for the Research Design Associates. This is where their articles are posted.

Just “Google it”

So, what is SEO? As a local business owner you may have heard this acronym a time or two or even have read a little bit about. It’s easy to become intimidated. It’s a long title – “Search Engine Optimization”. As a person who sells these services I try extremely hard to keep peoples eyes from glazing over when explaining what it is and why they should be interested.

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6.9.2012
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Cashless Co-op Advertising: Maximize your Marketing with Trade Dollars

Does your business benefit from co-op advertising? If it does, then you already know what a valuable resource it is, especially when it comes to doing more marketing while spending less money. Why not take that concept a step further by supplementing co-op advertising budgets with Trade or Barter Dollars? You can advertise without spending any cash!

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5.6.2012
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Barter Goes Racing with NASCAR Sponsorship

The weekend was a big jump for barter banking, we made our first foray into the NASCAR market bartering for title sponsorship of the No. 10 Tommy Baldwin Racing Chevrolet of David Reutiman. The entire sponsorship deal was completed on trade and was brokered by Tradebank. This was an amazing experience for us because barter banking garnered a great deal of exposure to NASCAR fans, who are known for their loyalty and sponsorship support, and we did it all on trade.

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3.24.2012
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Cut a Better Deal: Why Bartering Beats Coupon Marketing

Everyone wants new business, but what risks are you willing to take to get it? Bartering offers new business for a nominal brokerage fee, which gives you a double advantage over a coupon campaign. First, you don’t pay your brokerage fees until you get new business, which means you don’t have to spend any money before you start making money.

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3.14.2012
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Don’t Write Off or Write Down That Excess Inventory This Year End!

Many businesses face difficult decisions at the end of every year to write off excess or aged inventory in an effort to have the financial statements accurately reflect the financial position of that inventory. Don’t take that financial hit this year! You have alternatives that will not impact your balance sheet or income statement at all. You have the opportunity to take those assets that have been a balance sheet headache and trade or barter them for prepaid assets such as media. There are many corporate barter exchanges that make trades like these every day and it is an absolute win-win for all parties involved.

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12.11.2011
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7 Reasons To Barter In This Or Any Economy!

Barter is simply the trading of goods or services for other goods or services with no cash involvement. To promote bartering and make it easier for companies to interact, barter exchanges were established. These systems enable bartering to be taken to a new level by offering "barter credits" which are used like cash within that specific network. When you "sell" something you get paid in barter credits which you can then use to "pay" for something from another vendor if necessary or bank until needed at a future time.

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12.4.2011
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Guest Bloggers

From time to time our friends help us out and write articles for the Research Design Associates.

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11.10.2011
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