The RDA Blog of Faith Caldwell

Faith Caldwell

I have been working in the quality arena for 10 years, first as a Quality Manager for a help desk supporting over 300,000 seats and now as a Lean Six Sigma Black Belt. These assignments have changed my perspective – I see everything in terms of a customer experience now. From encouraging the grocery store to be more forthcoming about products no longer carried, correcting the errors in my frequent flier account, or pointing out discrepancies between web site information and reality – it all boils down to improving the business - customer interaction. I want this blog to help businesses use the web as an effective marketing tool – one that will engage your customers and deliver positive results. I’ll look at and comment on web sites – the good, the bad, and the ugly – so that you can make more informed decisions on how to take your web presence to the next level.

GIIRS: A New Standard for Socially Responsible Investing

Global Impact Investing Ratings Service is yet another brilliant, direction setting mechanism developed by the B Lab – the same socially conscious minds that brought you B corporations. B Lab has translated the values and standards used to evaluate B corporations into an assessment tool to help investors, fund managers, and small to mid-size corporations. Companies, foundations, and funds are rated on their social and environmental impact and receive from one to 5 stars. The most recent quarterly report shows 140 companies in developed markets and 128 on developing markets are GIIRs rated

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11.3.2012
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B Corporations: Redefining Sucess in Business

Businesses holding the certification commit to a social responsibility that is reflected in the customers they serve and in the communities they call home. They aspire to do no harm and to benefit all. For Revolution Foods, it's providing healthy school lunches and nutrition education. Certified B Corporations use the power of business to solve environmental and social problems. The movement has attracted over 600 companies in 15 countries,

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10.21.2012
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Business Incubators: Growing Healthy Start-Ups

Thinking about starting a business? Get past the excitement of selling that perfect product or making it big in your market sector, and get down to what it takes to get a business up and running: space (garages and dorm rooms are fine but have their limitations), a business plan and the marketing savvy that goes along with it, technology basics, and that critical element of financing. Pulling those pieces together can be emotionally, physically, and financially exhausting, and potentially lethal to all but the hardiest of innovators.

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8.4.2012
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Creating the Customer Experience

Start with the idea that to be successful, the business has to learn to be attractive to customers. Business which understands the value of a customer experience and create an inverted funnel, where the customer becomes the center of an on-going, two-way conversation. His concept of ‘sticky’ marketing as underpining customer engagement, where the goods or service become interesting rather than being tied to a purchase.

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5.20.2012
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Cash Mobs: Social Media Meets Small Businesses

Now, small community businesses are greeting ‘cash mobs’ of cash bearing customers who have been organized using social media like Facebook or Twitter. Participants in the cash mob receive an invitation with a date and time only: the location and name of the business comes just before the event to maintain the element of surprise. Each person commits to spending a predetermined amount of money - $20 seems to be the accepted standard – in cash. A good coordinator will also plan a debrief at a local restaurant or pub, doubling the evening’s benefit to the community.

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5.13.2012
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Web Content: The Great Business Equalizer

If you ask a small business owner about competing with the legacy business with 4,000 employees and unlimited marketing budget, you’re likely to hear that that they can’t and won’t compete in that space. What all small businesses need to know is that the Web in all its forms is as much available to them as it is to the ‘big guys’. The key is to use the Web tools that will generate market share. Here’s a quick look at the tools and strategies that make that possible.

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2.18.2012
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E-Mail Marketing: A Must for Small Businessses and Non-Profits

he ones I do pay attention to are from my local small businesses that have been late entries to web-based anything. Three are great examples of different ways to use this powerful marketing tool: one is a local branch of a national franchise bakery that has done very well in my neighborhood; another is an upscale ladies wear store with a minimal web presence; and the third is a non-profit sports organization.

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2.5.2012
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Credit Unions - Meeting Members' Needs

Credit Unions offer real banking alternatives. Notable is its strong support for business accounts, a hard-to-find service in many other credit unions. Business deposit accounts and lending are supplemented by merchant card services for credit and debit card transactions and Automated Clearing House (ACH) electronic transfers – services usually associated with fee-charging commercial banks. Funding comes from member accounts - $1. per month per deposit account provides a $25 million source for community college and university scholarships, grants to state museums and the national guard, as well as an innovative teacher housing project.

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10.17.2011
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