The RDA Blog of Darrah Brustein

Darrah Brustein

Darrah Brustein is an Atlanta transplant, by way of Philadelphia and Baltimore. She holds a BA from Emory University in Religion and Italian, which she naturally parlayed into a career in wholesale apparel sales. Ready for a new challenge, she joined forces with her twin brother to go into business brokering credit card processing. As a natural 'sociologist' of life around her, Darrah blogs to the 'quarterlife' generation, speaking on topics pertinent to them. She is an aspiring children's book author, lover of finance, fashion, and real estate.

7 Steps To Start Teaching Your Kids About Money Now

When a child is born, no parent ever thinks to themselves, “I sure hope he/she grows up with no sense of personal financial responsibility.” Few parents teach their children about money actively. Here’s the problem: Whether or not you actively teach your kids about money, they’re learning from the world around them. Want to take the reins and teach them proactively, or let your actions and the world’s examples concerning money be their teacher? Here are 7 straightforward tips for teaching your children about money (as early as they can read).

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10.21.2012
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Give Me A Break

As a young professional, I've found myself in this crowd at early stages of my career. Wanting to feel productive, as well as to feel like I worked as hard as my friends purported to. As time went on and I felt myself burning out, it concerned me that this could be the case so early on in my working years. I do stand by what I recognized that everyone needs breaks. Let's take a page from our childhood selves and go enjoy some play time, a nap, and maybe even some ice cream.

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8.31.2012
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Start With Why

No matter what you do, selling is a critical component to your company’s success. Whether or not you directly interface with traditional ‘sales’, simply in describing your practices to others, you’re ‘selling’ the idea of what you do. But, in so doing, do you explain why you do it?

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8.19.2012
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Want Some Cash?

How does a small business obtain a cash infusion if they don’t want to offer a personal guarantee? What if they need money in 2 weeks or less? Stumped? A merchant cash advance. That was my attitude until recently when I learned of a company which offers a great solution for small business owners who need somewhere in the range of $5,000-$400,000, have processed payments via credit cards for 4 or more months, and don’t want to or are unable to qualify for a traditional loan.

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6.3.2012
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Mobile Payments: Before you Buy Into the Hype- Do Your Homework

If there is such a thing as a ‘trend’ in the payment processing world, mobile payments just might be the latest craze. Having the ability to accept payments via your mobile device can certainly be convenient, but it may not always be the best fit for your business.

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5.27.2012
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I Love Networking!

I’ve learned that sometimes, when things come naturally to you, it’s not always the same for others. I learned this most poignantly with networking. Meeting new people and helping to facilitate connections is a favorite activity of mine. Because of this skill, I was asked to craft a list of tips for some friends who were looking for pointers, so I thought I’d share, just in case any of it applies to your circumstances:

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2.12.2012
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Youth in Revolt: Reversed

As a young businessperson, it’s encouraging to be reminded that your efforts and your voice matter. As it turns out, over 50% of the world’s population is under age 27, which puts me just barely in the minority at the tender age of 28. Regardless, it’s eye-open to recognize this statistic and not take for granted being young. The World Economic Forum joins forces with communities to identify, mentor and empower the leaders of tomorrow.

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1.29.2012
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The Nitty-Gritty of PCI Compliance - credit card data security

I get calls often about PCI DSS (also called PCI Compliance) which boils down to the regulations that all merchants who accept credit card transactions follow to be sure they’re best protecting their customer’s credit card data. While these standards have been in place since 2005, my sharing of this information with business owners often comes as a surprise. Apart from the cost to merchants and roll-out efforts, it will take continued education and open-mindedness by business owners to recognize the gravity of credit card security as well as the large possible infractions for breaches (maximums around $250,000/breach/month) which can be paralyzing to most businesses.

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11.6.2011
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What Do the New Debit Card Laws Mean for You?

With the passage of the Durbin Amendment new debit rates became effective on October 1. The amendment lowered the interchange rate (wholesale costs) for debit transactions all the way down to the .05% and $.21 per transaction fees. The new law was meant to save some businesses money, so be sure to contact your merchant service provider to see if these savings apply to you and to insure that they are being passed on to you. There are plenty of business and consumer choices.

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10.30.2011
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Business Comfort Zones

Recently, my business world grew exponentially by winning a bid to partner with a national association. After the excitement wore off, it dawned on me how many things it entailed that were outside of my comfort zone. That included spending a lot of money to prepare for the three year commitment and launch of the program; having to hire an outside marketing person; needing to create and prepare for my company’s very first trade show booth; and most of all, needing to speak to an audience of about 400 people.

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7.24.2011
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