The Research Design Associates Blog

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Just “Google it”

So, what is SEO? As a local business owner you may have heard this acronym a time or two or even have read a little bit about. It’s easy to become intimidated. It’s a long title – “Search Engine Optimization”. As a person who sells these services I try extremely hard to keep peoples eyes from glazing over when explaining what it is and why they should be interested.

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6.9.2012




Web Content: The Great Business Equalizer

If you ask a small business owner about competing with the legacy business with 4,000 employees and unlimited marketing budget, you’re likely to hear that that they can’t and won’t compete in that space. What all small businesses need to know is that the Web in all its forms is as much available to them as it is to the ‘big guys’. The key is to use the Web tools that will generate market share. Here’s a quick look at the tools and strategies that make that possible.

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2.18.2012

Banner Ads - The Pesky Reality of the Internet

Advertisers considering the mobile market will need to sharpen their strategy because mobile users won’t want to pay network charges for ads that don't interest them. Local based marketing sounds good in theory – use the GPS location of the mobile device to offer ads for businesses in the immediate area. But how many times do you want to see the grocery store ad when you're headed for the drug store? Push commerce – where ads are sent to the mobile device either through a subscription service or through local based marketing is a relic of the current technology. Pull commerce where mobile users decide what they want to see (and are willing to pay for!) challenges marketing and IT departments to work collaboratively.

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8.7.2011

Restaurants Need Good Websites

Every restaurant needs a good website, timing is everything. On a riff of ‘you are what you eat’, restaurant websites need to reflect the dining experience. Well constructed web pages are easy to edit ans update.

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2.25.2011

Web Failures Lose Customers

A well-established national retail operation closed the bulk of its retail operations and transitioned – badly – to e-business. The products are available, but don’t get your hopes up. Two critical customer facing functions – address verification for shipping and secure hosting for credit card transactions – where the businesses relied on web developers without having a fundamental understanding of what the customer experience demanded. If the national company had invested in rigorous testing, the address verification problem would never had reached the final version of code.

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2.20.2011

The Value of the Web

It’s hard to believe, but many businesses and non-profits have not yet realized the value of the web. Think about it – a web presence is as important today as the Yellow Pages® were to our parents! It’s your Number 1 marketing tool – and the new public face of your business. Yet some businesses haven’t harnessed the power of technology. Now is the time to get comfortable with the business world of the future.

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11.18.2010