The Research Design Associates Blog

(successful communications)

Niche Businesses Survive the Recession

So much changed during the recession–many small businesses closed and never re-opened. But some hung on and are coming back stronger than ever. Two examples show how perseverance and strong business acumen helped two fledgling enterprises to profitability. Both are niche service providers who would normally have the odds against them: a concierge service and a food delivery service.

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10.5.2013

Why do Businesses Underestimate the Power of Referrals?

Successful businesses attribute at least 50% of their business to referrals or repeat business. Yet how often do companies truly appreciate the value of referrals? What percent of our marketing resources are allocated towards strategically, systematically and proactively seeking repeat and referral business?How do you know if you are not measuring?

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8.27.2013

5 Steps Will Make a Master Communicator Out of You

How many times have you found yourself at cross purposes with a colleague, a business partner, your sales person or your spouse for that matter? Do you feel like sometimes, despite your best intentions, you’re misunderstood and can’t get your point across in a conversation? You’re certainly not alone. I have been in the same boat many a time. Through numerous mistakes I am finally learning that “communication is the responsibility of the communicator.” If you don’t understand me, it’s not really your fault. It is because I have obviously not expressed myself clearly.

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3.31.2013