The Research Design Associates Blog

(small business; micro lending; crowd sourcing;)

The New Angels:Crowd Sourcing

In the past, budding entrepreneurs and artists struggled to find financing. Too small for angel investors, they often turned to family, friends, and credit cards to make the dream reality. When the financial crisis hit and it seemed that all that creativity would go dormant, a group of developers came to the rescue with Kickstarter: a crowd sourcing web site that in four short years has connected small project owners with investors backing them with small amounts of money.

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