The Research Design Associates Blog

(selling strategies)

The 7 Pitfalls to Avoid When Delegating Unless You’re Going For The “Tony Soprano”

If you have been in a supervisory role or a management role, you’ve probably heard this a million times, “In today’s busy world, one of the best ways to get more time for those top-priority projects is by delegating some of the lower-priority work to someone else.” Sounds fairly simple as a management theory….until you have to actually deal with real people.

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11.18.2013

Why do Businesses Underestimate the Power of Referrals?

Successful businesses attribute at least 50% of their business to referrals or repeat business. Yet how often do companies truly appreciate the value of referrals? What percent of our marketing resources are allocated towards strategically, systematically and proactively seeking repeat and referral business?How do you know if you are not measuring?

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8.27.2013

5 Steps Will Make a Master Communicator Out of You

How many times have you found yourself at cross purposes with a colleague, a business partner, your sales person or your spouse for that matter? Do you feel like sometimes, despite your best intentions, you’re misunderstood and can’t get your point across in a conversation? You’re certainly not alone. I have been in the same boat many a time. Through numerous mistakes I am finally learning that “communication is the responsibility of the communicator.” If you don’t understand me, it’s not really your fault. It is because I have obviously not expressed myself clearly.

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3.31.2013

Start With Why

No matter what you do, selling is a critical component to your company’s success. Whether or not you directly interface with traditional ‘sales’, simply in describing your practices to others, you’re ‘selling’ the idea of what you do. But, in so doing, do you explain why you do it?

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8.19.2012