The Research Design Associates Blog

(new technologies)

Cash Mobs: Social Media Meets Small Businesses

Now, small community businesses are greeting ‘cash mobs’ of cash bearing customers who have been organized using social media like Facebook or Twitter. Participants in the cash mob receive an invitation with a date and time only: the location and name of the business comes just before the event to maintain the element of surprise. Each person commits to spending a predetermined amount of money - $20 seems to be the accepted standard – in cash. A good coordinator will also plan a debrief at a local restaurant or pub, doubling the evening’s benefit to the community.

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5.13.2012

Business communications, social networking, leadership and concentrated creative thought

He warned that multitasking, immediacy and constant interruption may be the enemy of solitude, concentration and long stretches of time without distraction or interruption are essential to formulate ideas, to think flexibly, creatively, and independently. And yet the impact of technologies on complex collaborative problem solving, rapid access to information and the sparking of innovative ideas among those with a collective vision can generate remarkable knowledge. How do we accomplish these focused actions and interactions while adapting to the new socially networked norms? Older brains (or those on the grey side of the digital divide) are going to have to adapt to the opportunity if their institutional memory is going to be reliant to the future.

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9.2.2011

Banner Ads - The Pesky Reality of the Internet

Advertisers considering the mobile market will need to sharpen their strategy because mobile users won’t want to pay network charges for ads that don't interest them. Local based marketing sounds good in theory – use the GPS location of the mobile device to offer ads for businesses in the immediate area. But how many times do you want to see the grocery store ad when you're headed for the drug store? Push commerce – where ads are sent to the mobile device either through a subscription service or through local based marketing is a relic of the current technology. Pull commerce where mobile users decide what they want to see (and are willing to pay for!) challenges marketing and IT departments to work collaboratively.

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8.7.2011

Grocery Stores Lag Behind M-Commerce Trend

We all know the drill - and either love it or hate it. But going to the grocery store is a fact of modern life, even if you are a denizen of the local farmers' market or a committed CSA subscriber. Industry-wide adoption of m-commerce (mobile commerce) has been slow to non-existent, yet opportunities exist to focus on the grocery customer who is smart phone savvy. So listen up Austin-based national organic chain and all those regional chains who compete of the barest of margins - here are three ideas to bring m-commerce customers into your stores.

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7.31.2011

Online Business Etiquette

I’ve received your emails and was too busy to answer. I genuinely believe it’s rude to ignore someone’s email if you know who they are.Generally speaking, younger people grew up with computers and smart phones and as a result are glued to our devices. Therefore, not only will we respond to emails, but we will do so almost immediately. It seems that older generations tend to sit on emails for longer and/or not respond at all. Whether it’s his/her perception of prioritization or lack of importance, this tends to be the result.

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2.6.2011

Managing the New Technology To Implement Organizational Strategy

Training for the new economy will be essential to improve and broaden skills to remain employable. While training and development programs used to teach new hires to perform a specific job, today’s training can update the skills and knowledge of established employees. Employees who are committed to adapting to the demands of the new economy will get in the habit of learning and continually developing their education. Knowledge and information are important components for the companies that will thrive after the recession. Thriving companies will be those that rapidly respond to customer feedback and expectations. They will have systems in place to obtain that feedback, candidly respond to it and capitalize on the opportunity - quickly.

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12.19.2010