The Research Design Associates Blog

"I'm sorry, I've just been burned too many times before to make any changes." Even though I'm in a shadier industry than most, I'd imagine I'm not the only one who hears this excuse when trying to forge new relationships with businesses. I often say my ideal client is someone who's been burned in the past by a competitor because it helps them to see my value. But, there's always the flip side: the reality that the person who's been burned was actually torched, or run through the coals one time too many.