The Research Design Associates Blog


The Way Forward for Charitable Organizations

A majority of charities can’t afford paid publicity, and the slow demise of newspapers makes it nearly impossible to get eye-catching unpaid space. Citing wildly successful turn-around campaigns in the for-profit sector for pork, milk and eggs, Pallotta wants to leverage that type of media campaign for the charitable sector. He is convinced that a well-researched national effort can, over time, change the public perception of these organizations.

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Changing the Charitable Paradigm - The Fundamental Inequality

Charitable giving in the United States has been a consistent 2 per cent of GDP for the last 20 years - in current dollars, that’s roughly $300 billion - a year. With the bulk of spending going to religious and educational organizations, charitable organizations working on the most critical needs are struggling

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