The Research Design Associates Blog

(charity)

The Way Forward for Charitable Organizations

A majority of charities can’t afford paid publicity, and the slow demise of newspapers makes it nearly impossible to get eye-catching unpaid space. Citing wildly successful turn-around campaigns in the for-profit sector for pork, milk and eggs, Pallotta wants to leverage that type of media campaign for the charitable sector. He is convinced that a well-researched national effort can, over time, change the public perception of these organizations.

Read more …

6.9.2013

Changing the Charitable Paradigm - The Fundamental Inequality

Charitable giving in the United States has been a consistent 2 per cent of GDP for the last 20 years - in current dollars, that’s roughly $300 billion - a year. With the bulk of spending going to religious and educational organizations, charitable organizations working on the most critical needs are struggling

Read more …

6.1.2013