The Research Design Associates Blog

(analytics)

Big Data Big Challange Big Oppportunity

There are several real consequences of Big data accessibility. There has yet to be a democratization of Big data so that the power of that information is available to small and mid-sized organizations. While the younger generations of business, science, non-profits and public policy communities are better champions of data based collaborative engagement, there is little access to this information. The cultural change necessary to utilize data at all levels of decision making in preference to “gut” feelings or “in my experience” of senior management has yet to occur. So for the moment Big data is simply unavailable to any but the largest organizations for real-time decision making. For the US to maintain market leadership a solution has to be developed. The divide between organizational manager experience and rapidly evolving information has to be bridged if entrepreneurial success is going to thrive.

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5.11.2013