The Research Design Associates Blog

(Big data+customer experience)

Using Big Data To Create Value

One source of Big Data with broad implications for any company is tracking how people use your website. The path they follow, how many times they frequent a page, or search more deeply for answers is of value to your company but may also be useful to others. While another company’s data may not have great value by itself, but when aggregate with another data base, becomes extremely valuable.

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7.2.2013