The Research Design Associates Blog

(Big data)

Using Big Data To Create Value

One source of Big Data with broad implications for any company is tracking how people use your website. The path they follow, how many times they frequent a page, or search more deeply for answers is of value to your company but may also be useful to others. While another company’s data may not have great value by itself, but when aggregate with another data base, becomes extremely valuable.

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Gee Wiz Technology and Big Data

As it is summer, I thought I would reflect on two books that I recently read. One light read, “The Lost Throne” by Chris Kuzenski written in 2008 with a Dan Brown theme.  The part that was interesting was the discussion of technology.  A gee whiz moment in the book was the 3 oz printer that easily fit in a laptop case, or going to an internet café to read an important encrypted email. The other was the ability of the government to search numerous databases to find out individual’s occupation in other countries and find their location via cell phone. Numerous times in the novel items needed to written down or photo copied. There are 25 to 30 pages of story line development on implementation of these technologies or lack thereof.

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Big Data Big Challange Big Oppportunity

There are several real consequences of Big data accessibility. There has yet to be a democratization of Big data so that the power of that information is available to small and mid-sized organizations. While the younger generations of business, science, non-profits and public policy communities are better champions of data based collaborative engagement, there is little access to this information. The cultural change necessary to utilize data at all levels of decision making in preference to “gut” feelings or “in my experience” of senior management has yet to occur. So for the moment Big data is simply unavailable to any but the largest organizations for real-time decision making. For the US to maintain market leadership a solution has to be developed. The divide between organizational manager experience and rapidly evolving information has to be bridged if entrepreneurial success is going to thrive.

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